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ASO & SEO Marketing Manager

🏢 Careem
🇦🇪 Dubai
💵 Salary: AED 10000
Full-time On-Site Mid-level

💼 Job Details

PositionASO & SEO Marketing Manager
SectorOther
Career LevelMid-level
Required Experience3 Years
Job TypeFull-time
Workplace TypeOn-Site
Work LocationDubai
OrganizationCareem
Requires TravelingYes
SalaryAED 10000
Salary TypePer Month
Total Vacancyastra
Required SkillsNo taxonomy terms found.

📍Job Location

📝 Job Description

Careem is hiring talented and experienced ASO & SEO Marketing Manager in Dubai.

🛠️ Responsibilities

Develop and execute App Store Optimization (ASO) strategies to improve app visibility, ranking and downloads across Google Play and Apple App Store.

Conduct keyword research, competitor analysis and performance tracking for app listings.

Optimize app titles, descriptions, screenshots, videos and metadata to maximize organic installs.

Plan and implement SEO strategies to increase website visibility, traffic and search engine rankings.

Manage on-page SEO (content, meta tags, internal linking, site structure) and off-page SEO (backlinks, outreach, guest posting).

Collaborate with content, product and development teams to ensure SEO & ASO best practices are applied.

Monitor, analyze, and report performance metrics using tools like Google Analytics, Search Console, Ahrefs, SEMrush or App Annie.

Stay updated with the latest trends, algorithm changes and best practices in SEO & ASO.

Drive growth in both app downloads and website traffic by aligning SEO and ASO strategies.

🏢 Company Overview

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires

🎯 Requirements

Bachelor’s degree in Marketing, Digital Marketing, Business or a related field.

Proven experience (3 Years) in SEO and ASO management.

Strong knowledge of app store algorithms, ranking factors and keyword optimization techniques.

Hands on experience with SEO tools (Google Analytics, Search Console, Ahrefs, SEMrush, Moz) and ASO tools (App Annie, Sensor Tower, Mobile Action).

Ability to analyze data, prepare performance reports and provide actionable insights.

Solid understanding of content marketing, link building and app marketing strategies.

Strong communication and collaboration skills to work with cross functional teams.

Up-to-date with the latest trends in search engine algorithms, app store policies and digital marketing.

🌐 How to Apply?

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